{"product_id":"k18-triple-bright-oxidation-defense-purple-shampoo","title":"K18: Triple Bright Oxidation Defense Purple Shampoo","description":"\u003cp\u003e\u003cspan\u003eThe first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePowered by K18 triple-action technology:\u003cbr\u003e\u003cbr\u003e1. Removes brass-inducing metals and minerals with ionic detox \u003cbr\u003e2. Neutralizes brassiness with precision violet technology that won’t stain or overtone \u003cbr\u003e3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Benefits- \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1 wash removes up to 3 months of brass from hard water*\u003cbr\u003e- Neutralizes brassiness without staining or overtoning\u003cbr\u003e- Ideal hair tone is restored and evened* for all highlighted and lifted tones\u003cbr\u003e- Easy-to-apply foam\u003c\/span\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e","brand":"Salt + Light Beauty Collective","offers":[{"title":"Default Title","offer_id":67472052715824,"sku":"K18-TRIPLEB","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/2032\/4912\/files\/ScreenShot2026-08-06at3.06.22PM.png?v=1786043220","url":"https:\/\/saltandlightbeautycollective.com\/products\/k18-triple-bright-oxidation-defense-purple-shampoo","provider":"Salt + Light Beauty Collective","version":"1.0","type":"link"}